GTM and dataLayer setup
Define event names, payloads, thank-you tracking, ecommerce events, and tag firing rules.
Analytics and tag management
Marketing measurement that survives real websites
We implement analytics and tag governance for complex WordPress and ecommerce sites: GTM, dataLayer events, Hotjar, Clarity, Seeka, LOCALiQ, Crazy Egg, OptinMonster, Poptin, and consent-aware script placement.
GTMdataLayerHotjarClarityConversion QA
What we deliver
Heatmaps and behavior tools
Install and QA Hotjar, Microsoft Clarity, Crazy Egg, Poptin, OptinMonster, and similar tools.
Snippet governance
Organize head/body/footer scripts through CMS options, HFCM/WPCode, or theme-controlled slots.
Performance and consent checks
Defer non-critical scripts, manage preconnects, and align tags with privacy and consent requirements.
How we work
- 01
Inventory
List tags, owners, triggers, consent needs, and duplicate scripts.
- 02
Plan
Define the measurement map, events, script locations, and QA checklist.
- 03
Implement
Add tags, dataLayer pushes, CMS controls, and delayed-loading patterns.
- 04
Validate
Test events, reports, performance impact, and handoff documentation.
Deliverables
- GTM and dataLayer implementation
- Form and ecommerce conversion events
- Hotjar and Clarity setup
- Tag audit and cleanup
- Consent-aware script placement
- QA and reporting checks
Frequently asked questions
Can you set up form submit tracking?
Yes. We track form submissions through thank-you pages, dataLayer events, provider callbacks, and analytics QA.
Can you clean up messy tracking scripts?
Yes. We audit duplicate snippets, unused tags, plugin-injected code, and theme-level scripts before simplifying the setup.
Do you support heatmap and session tools?
Yes. We work with Hotjar, Microsoft Clarity, Crazy Egg, Poptin, OptinMonster, and similar marketing tools.
Will tracking hurt site performance?
It can if unmanaged. We defer non-critical scripts, add preconnects where useful, and keep critical journeys fast.
Related services
Ready to move forward?
Tell us about your goals and we will recommend the right scope, timeline, and team.
Plan analytics setup